Over the previous a number of months Google has been pushing onerous for Apple to undertake the RCS customary that might vastly enhance messaging between Android and iOS, and at CES 2023, Google put out huge ads for Android that additional pushed that campaign.
It’s develop into a practice of types for large manufacturers to hire out advert area in Las Vegas throughout CES, with Apple infamously plastering “What happens on your iPhone, stays on your iPhone” close to the Las Vegas Convention Center in an effort to push privateness as a promoting level of iPhone whereas different manufacturers launched Android telephones on the present.
At CES 2023, Google has posted two main ads for Android that proceed on the RCS for iPhone campaign.
The most outstanding of those ads was noticed close to Planet Hollywood, above a Walgreens proper on the primary Vegas strip. The digital billboard was captured on TikTok. As a lot of Google’s different ads have proven, the thought right here was to present a textual content message dialog between Android and Apple the place Google blames Apple for leaving prospects with “pixelated photos and videos” and says that it may be mounted with only a little bit of code, which then flies throughout the display screen.
Beyond that, our sister website 9to5Mac observed a really comparable advert on the Google sales space on the Las Vegas Convention Center simply forward of CES’ first day. 9to5Mac’s Derek Wise additionally noticed a variant of the advert that referred to as on Apple to “upgrade to RCS like the rest of the modern world.”
Google shared the identical advert on Twitter as effectively.
And alongside with these, our Andrew Romero observed whereas in Vegas that Google had truly rented out digital billboards on each side of the strip simply up the road, nearer to The Palazzo and The Venitian within the days main up to CES, although on the time these merely marketed Android’s number of decisions for smartphones, tablets, smartwatches, and extra.
More on CES:
- Google’s CES Booth Tour: Android swings and slot machines [Video]
- Android getting Spotify Connect help in media switcher and cross-device switching
- Google TV and Android TV now on over 150 million energetic gadgets, up 40 million since final 12 months
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