Get ready for video essays on Instagram Reels with new 10-minute time limit

According to a new leak, Instagram will improve the time limit on Reels movies from 3 minutes to 10 minutes. If true, this could permit any consumer to create long-form video content material on Instagram with out forcing customers to look for a second half or forcing creators to cram an excessive amount of data into a brief video.

TikTok, the social media platform presently taking the world by storm, is sort of completely made up of vertical movies. It began with a limit of 15 seconds per video, then 60 seconds, then 3 minutes. The present limit is 10 minutes per video, which was applied in February 2022. Plenty of the content material on TikTok remains to be brief and snappy, because it retains your consideration and makes you extra more likely to rewatch the video. However, now creators also can get extra in-depth in the event that they wish to.

If you’ve been on social media for some time, you’re acquainted with the best way platforms usually copy one another. For instance, after Snapchat turned well-liked, different social media websites applied Snapchat’s key characteristic: tales with pictures and movies that disappear 24 hours after customers put up them.

The leak about 10-minute movies on Instagram Reels got here from Alessandro Paluzzi on X (Twitter). He’s a widely known leaker and software program developer who posted screenshots of the prototype.

#Instagram is working on the flexibility to create #Reels as much as 10 minutes lengthy 👀 pic.twitter.com/jQTUM9fPsM

— Alessandro Paluzzi (@alex193a) August 30, 2023

Instagram’s Reels characteristic (which, like TikTok, helps you to scroll vertical movies) has been attempting to maintain up with the recognition of TikTok because it was launched in August 2020. That is presumably what led to Instagram’s resolution to attempt 10-minute Reels.

However, it’s price noting that in April 2023, TikTok eliminated the flexibility to shoot 10-minute movies throughout the app. Videos as much as 10 minutes lengthy can nonetheless be posted, however it’s good to add them. This prompted websites like Digital Information World and SocialMediaToday to invest that 10-minute movies weren’t performing very properly. In 2021, the optimum video size was between 21 and 34 seconds.

On the opposite hand, an in depth WIRED piece final yr advised that TikTok could be shifting in direction of long-term content material purposefully as the subsequent stage within the app’s evolution. This may assist TikTok compete with YouTube and age up its viewers. It would even have penalties, although, like negatively impacting the accuracy of its algorithm.

Unfortunately, we are able to’t make certain about Meta’s motives with this variation to Instagram Reels, even with insights into TikTok’s long-term plan. However, if Instagram can also be hoping to take on YouTube, we’re about to have loads of cooks within the kitchen.

Source: @Alex193a Via: TechCrunch