Geely-backed Meizu Applies for “Wujie Automobile” Trademark

Meizu, which was acquired by Geely, has made new strikes within the automotive area. According to Tianyancha, a business info inquiry platform, Meizu not too long ago utilized for the registration of two emblems for “Wujie Automobile”, each of that are internationally labeled as a method of transportation. This transfer has as soon as once more triggered a dialogue on whether or not Meizu desires to step foot into the car manufacturing trade.

Prior to this, Meizu had been recruiting inside the automotive area on a big scale. Its official web site at the moment reveals that recruitment for automobile-related positions is especially divided into two classes. First, vehicle product technical positions, together with car system product managers, and clever console undertaking managers, all of whom shall be based mostly in Wuhan, Hubei Province. Second, vehicle business-related positions, together with trainers, entrepreneurs, and gross sales planning promotors, and people positions shall be stationed in Zhuhai, Guangdong Province.

Meizu confirmed that the corporate is certainly trying for expertise within the automotive area. However, concerning the rumors that Meizu will construct a automotive, Victor Yang, senior vp of Geely, responded on social media, “This is a misreading. Meizu is not building a car, but only providing services for car companies.”

Meizu was one of many earliest smartphone producers in China, however now its share available in the market has shrunk considerably. After integration with Geely, Meizu started to exert its power within the automotive area, going as far as to hold a publicity banner with the phrases “ALL in AUTO” in its Zhuhai headquarters. Vehicle programs have been an essential fulcrum for Meizu to interrupt into the car area. On October 27 final yr, Meizu unveiled the FlymeAuto automotive system, which is the continuation of its Flyme cell phone system within the clever console of the automotive.

Meizu may also take part in promoting vehicles. At the top of 2022, it introduced that it’s going to construct 1,000 shops over the following three years to show cellphones and cars. In the long run, fashions outfitted with the FlymeAuto automotive system will most probably seem in Meizu’s shops.

In addition, Meizu has utilized for numerous patents associated to cars in recent times, specializing in the fields of clever consoles and computerized driving, comparable to judging whether or not the driving force is drained from their posture, computerized takeover strategies, along with programs which are based mostly on driving automobiles, face recognition to open the trunk of the automotive and video communication between car cameras.

SEE ALSO: Meizu’s Offline Flagship Store to Sell Vehicles

In truth, whether or not it’s constructing a automotive system or collaborating in promoting vehicles, Meizu’s entry into the automotive area is sort of much like Huawei, which additionally claims to not construct vehicles. Huawei’s Smart Selection mode is its deepest strategy to take part within the automotive area. Huawei and Seres collectively launched the AITO model (one phrase distinction from Meizu’s newly utilized trademark in Chinese) on the finish of 2021. The model’s merchandise should not solely outfitted with Huawei’s HarmonyOS and different applied sciences, however have additionally entered Huawei’s terminal gross sales channels. Throughout the entire of 2022, the cumulative supply of AITO collection fashions exceeded 75,000 items.

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