Activision Raises $1.6 Million for Los Angeles Fire Relief through Gaming
Activision has successfully generated $1.6 million in funds aimed at aiding fire relief efforts in Los Angeles, thanks to gamers purchasing a special in-game bundle associated with Call of Duty: Black Ops 6 and Call of Duty Warzone.
Distribution of Donations
The gaming giant has announced that the entire sum will be allocated between the Los Angeles Fire Department Foundation (LAFD) and Direct Relief, a humanitarian organization focused on improving health access for vulnerable communities. Activision is now part of Microsoft’s portfolio following its acquisition of Activision Blizzard.
Total Contributions Add Up Significantly
This latest fundraising effort complements Activision’s earlier donation, which amounted to $1 million, culminating in an impressive total commitment of $2.6 million towards fire relief initiatives. The enthusiastic support from the Call of Duty community reflects their dedication to making a difference for those affected by recent fires in LA.
The Role of Streamers and Community Support
The response from content creators has been notable as well; many streamers have taken it upon themselves to raise additional funds for those impacted by these disasters. This collaborative endeavor illustrates how gaming can galvanize support during critical times.
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