E-Cigarette Brand ELFBAR Launches New Brand EBDESIGN in Response to VPR Lawsuit in US

ELFBAR vapes are finest identified for being easy to use, having iconic design and high quality. Recently, the United States District Court for the Southern District of Florida has ordered the halt of gross sales of ELFBAR-branded merchandise in the United States due to a trademark infringement dispute with VPR Brands, LP (VPR). Despite the district court docket’s preliminary order, ELFBAR continues to affirm the significance of the U.S. market in its enterprise and has launched a brand new model known as EBDESIGN. The newly branded EBDESIGN merchandise, with the distinctive bubble and flower design mark, will share the identical options because the beforehand branded merchandise.

Here is the response of ELFBAR:

“On Thursday, February twenty third, we have been disillusioned to be taught that in the continued trademark infringement dispute with VPR Brands, LP (VPR), the United States District Court for the Southern District of Florida granted VPR’s movement for a preliminary injunction requiring our companions to halt the gross sales of our ELFBAR-branded merchandise in the United States, and denied our movement to complement the document for that movement with favorable shopper survey proof that we obtained in current weeks relating to the probability of shopper confusion between our model and that of VPR.

Upon studying of this order, we instantly took motion to attraction the district court docket’s preliminary injunction order to the U.S. Court of Appeals for the Federal Circuit. We have additionally requested that the district court docket keep its order pending attraction. One of our distributors additionally has filed a Petition for Cancellation of VPR’s ELF trademark registration with the United States Patent and Trademark Office’s Trademark Trial and Appeal Board.

In October 2022, VPR filed this lawsuit towards our model and several other distributors, alleging each trademark infringement of its registered ELF trademark and patent infringement. VPR has filed quite a few lawsuits towards producers and distributors of disposable vaping merchandise over the previous two years claiming infringement of the asserted patent, typically dismissing these fits voluntarily when challenged on the deserves or settling its claims for comparatively small quantities. 

We have vigorously defended our authorized place in this matter and have maintained an ongoing lively communication with our business companions, each of which we plan to proceed as we transfer ahead.

Although we’re disillusioned with the district court docket’s preliminary order, we personal a U.S. trademark registration for the distinctive bubble and flower design mark , which is well-known to our customers, and we’ll proceed to present the identical merchandise bearing this registered design mark. To safeguard the pursuits of our customers and companions, we’ve determined to launch a brand new model known as EBDESIGN for these merchandise, with the design mark proven above. We are taking steps to shield the EBDESIGN trademark in the United States and elsewhere. 

Our newly branded EBDESIGN merchandise share the identical options as our beforehand branded merchandise. Please kindly give your assist to our ongoing model shift, which we’re assured can be dealt with responsibly.

Since the U.S. is considered one of our major markets, EBDESIGN merchandise will proceed to supply alternative, high quality, and belief to our native clients. We are totally dedicated to persistently delivering top-notch merchandise and unrivalled buyer assist.”

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