We’re live in San Francisco for Dreamforce 2023, the annual convention hosted by CRM firm Salesforce.
Over the course of the three-day present, we’re anticipating Salesforce to unveil a variety of product updates, with AI undoubtedly set to take heart stage.
Day one noticed Salesforce CEO Marc Benioff take to the stage to disclose a bunch of latest bulletins and launch, together with the following:
- Salesforce CEO: It’s time for a brand new view on AI
- Einstein Copilot is right here to supercharge your Salesforce CRM with AI
- Salesforce unveils Einstein 1, the greatest solution to make sense of all your information
- Salesforce and Google Workspace wish to take your productiveness to an entire new degree
Refresh
Benioff is again to wrap issues up, protecting all the most important bulletins from this morning, and thanking us all for coming.
And that is a wrap for the opening keynote! We’re off to digest all the things we have heard, however will likely be again shortly with the different most important keynotes and periods from the day – thanks for becoming a member of us, and see you quickly for extra Dreamforce 2023 enjoyable.
Canvas can be getting an improve, with the content material generator service now in a position to pull in all associated gross sales data to assist salespeople, entrepreneurs and extra – ensuring they’re geared up with all the things they should succeed.
“This is the future of productivity,” she says.
Among the new options are Slack Lists, a brand new solution to observe your work with collaboration at the core.
Launching as a pilot later this yr, it will probably use generative AI to deliver collectively workflows from all your chats, which means you hopefully should not miss any key deadlines.
Slack Sales Elevate additionally guarantees to make use of AI to assist customers save time and increase effectivity – bringing the energy of Sales Cloud and Slack collectively for optimum productiveness.
Next up is productiveness – and to speak by means of that, it is Slack CEO Lidian Jones.
She’s right here to point out off some new Salesforce integrations that may exhibit “a brand new user experience”.
The “new Slack” has numerous modifications and tweaks, together with numerous accessibility upgrades – all with AI at the core.
“This is an entirely new way to build applications…you are all Einsteins now,” Stokes concludes.
AI is altering all the things, proper right down to how we construct apps, Stokes notes – as an AI utility gives a brand new mind-set and growth.
Creating these new apps requires a brand new set of instruments – and for these new AI apps, that is Einstein 1 Copilot Studio.
This helps prolong and customise precisely what you want Einstein to do inside your corporation, connecting fashions and information from a variety of various sources.
Stokes reveals off a demo the place further custom-made requests may be created and utilized rapidly and merely, giving a richer buyer expertise all spherical.
Benioff now turns to the way forward for AI – and how one can make it profitable inside your organization.
Patrick Stokes, from Salesforce product and industries advertising, is right here to inform us extra.
Benioff simply confirmed his swanky sneakers are made by Gucci – one other Salesforce buyer!
Benioff is again, chatting to Laura Alvarez, the CEO of Williams-Sonoma about how the firm utilized Salesforce expertise.
He additionally asks her about her goals for AI – with Alvarez replying that gaining buyer belief by including worth is important.
“The last thing you want to do is hurt the customer experience,” she notes. “When it comes to customers, there has to be nothign artificial about the experience…it has to be completely authentic.”
It’s now time for some buyer tales, with commerce large Williams-Sonoma up first. They’re utilizing Salesforce throughout the board, creating smarter and extra participating e-mail advertising campaigns by way of CRM and Einstein Copilot.
Einstein 1 can be coming to Tableau – giving extra information to extra firms to assist them make smarter and higher choices, Schmaier notes.
It’s additionally coming to Canvas, Slack, MuleSoft and many extra – this actually may very well be a recreation-changer for Salesforce customers in every single place.
David Schmaier, president and chief product officer, is subsequent up, and introduces the new Einstein 1 Copilot.
“This is a big, big deal – the data powers the AI, and the AI powers your customer experience,” he notes.
The new software can present an enormous vary of companies – from offering gross sales individuals with routinely-generated leads paperwork, or service brokers with the newest buyer and product data, or entrepreneurs with simply-tweakable campaigns – the potentialities appear limitless.
Data Cloud is now free to get began, Harris notes, with all Enterprise, Unlimited and Unlimited Plus subscribers.
Harris now digs a bit extra into Data Cloud – noting that Salesforce is partnering with practically all prime information lake suppliers to pay money for your information, then harmonizing it and powering it into Data Cloud in actual-time.
Basically, Salesforce desires to make sure making sense of your information is less complicated than ever – and some demos present simply how easy bringing collectively these totally different sources may be – no less than in principle.
“In a way, this AI revolution is actually a data revolution,” Harris notes, “because the AI revolution wouldn’t exist without the power of all that data.”
You have to deliver collectively these “islands of disconnected data” – and Einstein 1 Data Cloud can do that, connecting all your information inside Salesforce, integrating natively with Salesforce metadata.
With that, Benioff fingers over the mic to Parker Harris, Salesforce co-founder and CTO.
He begins off by speaking about how the firm goes to maintain your information protected – primarily by means of the new Einstein Trust Layer.
Primarily, this seems to maintain data protected from unscrupulous LLMs, in addition to retaining it protected from hallucinations or another toxicity.
The AI revolution is a belief revolution, Benioff notes – “we have a very different narratvie when it comes to AI – we are not afraid to say things that other companies are afraid to say.
“Your information isn’t our product – that is not what we do right here,” he asserts, unlike a lot of other companies.
“Transparency builds belief…We all know what can occur is AI goes fallacious – let’s preserve it getting into the proper course.”
Einstein 1 is open to all the Salesforce household, as Benioff notes it’s Trailblazers who will assist lead the AI revolution.
This will embrace main overhauls relating to expertise coaching, and Salesforce can be investing $500 million Ventures fund for Einstein 1 innovators.
When it involves the AI alternative – “there’s no question that this AI opportunity is going to change everything…or anything,” Benioff notes.
But Benioff acknowledges there may be an AI belief hole – noting that LLMs can flip poisonous in a short time. “We recognise this is a phenomenal opportuniy for the future, some place we all want to work to get to.”
The resolution – Einstein 1. “We want to built the trusted AI platform for customer companies,” he notes. Integrated, clever, auotmated, Einstein 1 works with low code and no code, constructed to be open.
“This is our life’s work – this is what we’ve been doing for 25 years,” Benioff notes.
Here we go – it is time to discuss AI.
“We want to help our customers connect with their customers in a whole new way…but we recognise tehcnology is moving faster than ever…this data explosion, this burst of artificial intelligence – it’s like nothing we’ve ever seen before,” Benioff notes.
“This AI revolution is going to change who we are…but it will bring us back to who we are.”
Einstein AI is already extremely standard, he notes, as Salesforce is already the quantity one AI platform used round the world.
“Now we have to think about – what are we doing with this technology?”
Benioff has some very funky cloud-themed sneakers (Converse?) on – he simply marched proper previous us, performing out a narrative from his college days…
Benioff notes that, “we’re inspired to see business is the greatest platform for change”- with the firm nonetheless giving 1% of its fairness, and contributing 8.3 million hours volunteering, in addition to working with round 54,000 non-earnings.
The firm can be donating $20 million extra to public colleges in San Francisco and Oakland.
Benioff says that is the most sustainable Dreamforce but, with 74% of buildings recycled or re-used.
He provides that Salesforce is the third largest software program firm in the world – besides in Japan, the place it’s #2.
“We’re going to have nothing but fun times over the next few days,” Benioff says, thanking everybody with the conventional Mahalo.
“We’ve been on these stages now for 25 years…there’s a lot of good days, and a lot of bad days…but we are deeply grateful for you,” he tells his workers.
After a quick introduction – and some music from none aside from Dave Matthews, it is time for the most important occasion.
Following an intro video narrated by future Dreamfroce keynoter Matthew McConaghey, Salesforce CEO Marc Benioff takes to the stage to rapturous applause from an adoring crowd.
As is custom, we now have the regular Hawaiian welcome – a really religious begin to what will likely be a really tech-heavy morning…
We’re seated and prepared for the keynote, and it is a usually Salesforce-y begin to the date – ukelele music, Trailblazers in shiny gold blazers, and Disney-esque large mascots welcoming individuals in (Astro is all the time our favourite).
Half an hour to go…
Speaking of AI, we have already had a have a look at a few of the huge news to come back out of Dreamforce this morning – the firm has launched Einstein 1, a supercharged AI platform that brings collectively information from all your numerous platforms to create clever and helpful strategies.
You can learn our full article above, however the launch is a key indicator that AI goes to be a significant theme at Dreamforce this yr.
Today’s opening keynote is because of kick off at 10am PT / 1pm ET / 6pm BST, and you possibly can comply with it live on the Dreamforce web site right here.
As regular, Salesforce CEO Marc Benioff will lead continuing, however we’re anticipating a bunch of particular friends, and for AI to play a central position.
Good morning and welcome to our live blog protecting Dreamforce 2023!
Salesforce’s annual convention is all the time a spotlight of the B2B expertise calendar, and we’re right here in San Francisco to deliver you all the news and updates.
So what are we anticipating this yr? Short reply…AI, and plenty of it. Salesforce has all the time been at the forefront of AI innovation, so we’re anticipating an entire heap of AI to assist its prospects round the world.
…. to be continued
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