Douyin’s Content Product Manager Zhi Ying Transferred to TikTok

Zhi Ying, vp and head of content material merchandise of Douyin and Xigua Video, has been transferred to TikTok, Douyin’s sister app. She will probably be accountable for TikTok’s merchandise, content material ecology and different companies, and report to Zhu Wenjia, head of TikTok’s merchandise and expertise, native media outlet 36Kr reported on February 1.

Tan Siqi, the particular person accountable for TikTok consumer merchandise, Wang Luding, the particular person accountable for content material ecology, and Wang Yinglei, the particular person accountable for TikTok livestreaming, who initially reported to Zhu Wenjia, will now report to Zhi Ying.

Zhi Ying was born in 1992 and graduated from Tianjin University. Before becoming a member of ByteDance, she labored for PricewaterhouseCoopers and Uber. During her tenure at Uber, Zhi was accountable for advertising and marketing in China. In 2016, Zhi joined ByteDance after which served because the particular person accountable for Volcano’s operation and Douyin’s advertising and marketing.

In the previous two years, Zhi Ying’s work in Douyin has been growing. In November 2021, Zhi took over the operation and content material product division from “Seven”, the previous head of Douyin. In the primary half of 2022, she took over Xigua Video and, in accordance to a LatePost report, assumed administration of “Xingtu”, Douyin’s official industrial platform for influencers, in April 2022.

In reality, since 2022, many high-level workers of Bytedance in China have modified jobs or began to take part extra in TikTok’s enterprise. In December 2022, Chen Xi, the previous head of Toutiao, ByteDance’s content material discovery platform, was transferred to TikTok’s e-commerce enterprise. Han Shangyou, the present head of Douyin, was beforehand nominated by executives as the pinnacle of one in every of TikTok’s companies. Zhou Sheng, the previous head of economic merchandise at ByteDance, will solely be accountable for TikTok’s industrial merchandise and advert community named “Pangolin”.

SEE ALSO: ByteDance’s Douyin App Launches Supermarket Business

For ByteDance, in 2023, the entire firm will focus extra on its abroad enterprise. TikTok seems to be an imaginative enterprise with loads of funding behind it. According to knowledge launched by Apptopia, a market analysis group, TikTok topped the record of the highest ten international utility downloads in 2022 with 672 million downloads.

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