Douyin Boosts Self-Operated E-Commerce with Launch of ‘Imported Supermarket’

A brand new retailer known as ‘Douyin Imported Supermarket‘ has formally opened inside the Douyin app not too long ago. It is reported that this can be a cross-border e-commerce enterprise beneath the Douyin e-commerce platform, primarily specializing in self-operated operations.

Due to the opening of a brand new retailer, there are presently 25 gadgets accessible on the cabinets of Douyin Imported Supermarket. The merchandise embrace face masks, cleaning patches, eye patches, and extra. It is feasible that extra varieties of merchandise will probably be added sooner or later.

The import tax of the products has already been included within the worth of the merchandise. They are despatched from home complete bonded warehouses, inspected by mainland customs, after which delivered to shoppers.

It is reported that the self-operated merchandise have strict procedures from product choice to supply. They are sourced globally by a senior procurement staff, bear provider qualification overview, undergo customs clearance in compliance with rules upon entry, after which enter the products warehouse for inspection earlier than being immediately shipped by the official. Some merchandise assist high quality traceability.

Previously, Douyin launched the cross-border e-commerce enterprise ‘Global Preferred Imported Supermarket’, however it was not a self-operated mannequin. In March of this yr, Douyin launched the ‘Global Preferred Imported Supermarket Investment and Cooperation Standards’ and formally launched the worldwide most popular imported grocery store enterprise, inviting cross-border model retailers to settle in. In phrases of classes, it covers day by day requirements, alcoholic drinks and snacks, magnificence and skincare merchandise, in addition to mom and child merchandise. The launch of Douyin’s imported grocery store marks its official entry into cross-border e-commerce with a self-operated identification, filling the hole in Douyin’s self-operated cross-border e-commerce.

SEE ALSO: ByteDance’s Douyin Is Expanding Self-operated e-commerce Business

TikTok’s determination to personally have interaction in cross-border e-commerce might open up a brand new development path. Through self-operation, it might speed up complete administration in phrases of high quality management, information, content material merchandise, and advertising methods. This permits them to determine their very own differentiated boundaries and kind sturdy client consciousness inside the consumer base. By partnering with the ‘Global Select Import Supermarket’ to create a ‘twin star’, they purpose to construct a extra full cross-border e-commerce ecosystem and compete for market share in home cross-border e-commerce.

Currently, the marketplace for cross-border e-commerce is additional increasing. On July thirteenth, spokesperson Lu Daliang of the General Administration of Customs acknowledged that based on preliminary customs statistics, within the first half of this yr, the benefits and potential of cross-border e-commerce in phrases of “buying globally and selling globally” continued to be launched, with imports and exports reaching 1.1 trillion yuan, a year-on-year enhance of 16%. As a brand new kind of international commerce, cross-border e-commerce has develop into a brand new financial development level.

Apart from Douyin, home platforms corresponding to JD.com, Taobao, and Tmall have all arrange their very own cross-border e-commerce companies like JD International and Tmall Global. Among them, JD.com formally introduced the outcomes of its world community plan on June seventh final yr: by June 2022, JD.com‘s abroad warehousing space had achieved a year-on-year development of 100%. It will be seen that cross-border e-commerce has develop into a possible marketplace for main e-commerce platforms to give attention to growing and increasing at current.

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