Sony
The Evolution of Sony at CES: A Focus on Automotive Innovation
From its legacy in portable music devices like the Walkman to the revolutionary Trinitron televisions, and now to high-tech gaming consoles, Alpha cameras, and premium headphones, Sony has established a strong presence at the Consumer Electronics Show (CES) over the years. However, in recent editions of this grand tech exhibition, the company pivoted its spotlight towards a new frontier: electric vehicles. The Afeela electric vehicle took center stage during both the 2023 and 2024 CES events, paving the way for what is anticipated at CES 2025.
Sneak Peek into Sony’s CES 2025 Presentation
The Afeela marks an exciting venture from Sony Honda Mobility—a collaboration uniting two iconic Japanese brands from electronics and automotive sectors. First introduced unexpectedly during CES 2023, further details surfaced in 2024 regarding this EV’s advanced LiDAR sensor technology coupled with cutting-edge AI functionalities within its interior—developed in partnership with Microsoft. If prior timelines hold true—with preorders projected for 2025 followed by an official launch in 2026—we eagerly await insights on which innovative features of Afeela will transition from concept to reality.
Diversity Beyond Vehicles
Nevertheless, it’s not solely about automobiles for Sony at this year’s event. Attendees can expect discussions surrounding various aspects of its extensive portfolio including imaging technologies, gaming advancements, or potentially fresh updates related to its film division. There is also anticipation around more information regarding their XR headset that was showcased during the previous year’s show yet hasn’t reemerged since then; CES 2025 could be an opportune moment for a significant announcement regarding a contender against products like Apple Vision Pro.
Catch Honestly All Updates Live!
You can engage with live updates from Sony’s press conference streaming below on Monday January 6th starting at 8:00 PM ET.
For those interested specifically in Afeela developments—the joint press conference dedicated solely to it will occur Tuesday January 7th beginning at 4:30 PM PT—also available via YouTube livestream.