DJI Denies Splitting Off Automotive System Department

Shenzhen-based drone maker DJI denied a report by Leiphone claiming that the corporate’s automotive system division has been break up to ascertain a brand new firm referred to as Shenzhen Zhuoyu Technology Co., Ltd.

Whether for unmanned aerial autos or unmanned autos, with a view to notice autonomous navigation, a key drawback must be solved: tips on how to detect and keep away from obstacles. At the start of 2016, DJI launched the Phantom 4 UAV, which was the primary time that DJI efficiently launched binocular imaginative and prescient know-how on UAV, and achieved autonomous following and autonomous impediment avoidance, which was the important thing issue that prompted DJI to resolve to enter the sector of clever driving.

DJI’s automotive system staff was initially arrange in 2016 by briefly transferring representatives from the flight management and visible departments. After speedy development, the staff now has greater than 1,000 individuals, about 70% of whom are R&D personnel, whereas the engineering staff remains to be increasing.

Leiphone mentioned that within the earlier six years, the division has struggled to take care of three issues, together with gaining the belief of DJI founder Frank Wang, mass manufacturing of merchandise, and receiving sufficient orders. In 2023, a fourth hurdle might be tips on how to obtain self-sufficiency and self-reliance.

DJI’s car-mounted scheme now focuses on city driving help capabilities which can be able to assembly the L4 autonomous driving commonplace.

In 2019, the division established cooperation with Volkswagen Group and SAIC-GM-Wuling. On September 15, 2022, SAIC-GM-Wuling launched 2023 KiWi EV, amongst which the model outfitted with DJI’s clever driving system is priced at 102,800 yuan ($15,204). DJI has additionally reportedly entered BYD’s provide chain, though this has not been formally confirmed.

SEE ALSO: World’s First DJI-Powered 2023 KiWi EV Launched

Earlier, Xie Tiandi, the general public relations director of DJI’s automotive system division, mentioned, “DJI is positioned as a tier one supplier. The company’s technology in automated driving is L2. For DJI, in order to truly achieve automated driving, we must solve four problems, namely, perception, computing power, algorithm and data.”

On December 16, 2022, Roger Luo, the president of DJI, referred to as for strengthening cooperation within the sensible automobile trade chain on the 2022 Global Intelligent Vehicle Summit. “In fact, the most critical issue in the intelligent driving industry at this stage is not to prioritize every firm, but to popularize products,” mentioned Luo.

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