Kendrick Lamar to Headline Apple Music Super Bowl LIX Halftime Show
On February 9, Kendrick Lamar, a luminary in the hip-hop world, will take the spotlight at the Apple Music Super Bowl LIX Halftime Show in New Orleans. This event marks the beginning of an exciting series of pre-show activities labeled as “Road to Halftime” hosted by Apple.
A Cultural Icon Takes Center Stage
Rachel Newman, who oversees global content and editorial for Apple Music, expressed her enthusiasm about Lamar’s role in this year’s halftime show. “Kendrick has not just embraced cultural moments; he’s set the standards for them,” she stated. “His authenticity resonates deeply within the arts community. We are ecstatic to have him lead our third consecutive Super Bowl Halftime Show—an occasion that promises to leave a lasting impact.”
The Countdown Begins: Ahead of Halftime Festivities
This year’s performance is significant as it marks Apple Music’s third hosting of this iconic event. The anticipation builds around Kendrick Lamar after a remarkable performance career; he was ranked among Apple’s top ten global artists for 2024. His latest album GNX proudly reached first place across 129 countries worldwide. Previous years featured similar campaigns spotlighting Usher and Rihanna.
Viewers can enjoy free streaming of both the game and halftime events at Caesar’s Superdome on any compatible Apple device.
Comprehensive Programming Unveiled
As excitement grows leading up to his performance, a series of special programs will be rolled out across various platforms by Apple Music. The festivities kick off with a press conference on February 6 featuring Kendrick engaging with hosts Ebro Darden and Nadeska Alexis from Apple Music Radio, accessible on platforms like YouTube, Facebook, X (formerly Twitter), and NFL Network.
The programming lineup includes an incredible 100 hours of exclusive content spanned from February 6 through February 9 sourced from New Orleans and Los Angeles. Highlights include “Live from Super Bowl LIX NOLA” which dives into local music culture along with “Kendrick Lamar: Hip-Hop’s MVP,” detailing his key career achievements.
You can also engage with an Artist Spotlight experience on Apple Fitness+, detailed workout sessions curated around Kendrick’s music tracks.
Mapping Out Celebration Locations
Furthermore, enhancements within Apple Maps will showcase lively three-dimensional representations of renowned locations in New Orleans such as Caesars Superdome, Cafe Du Monde, and Steamboat Natchez—bringing visual marvels to life ahead of one of music’s largest celebrations.
Nurturing Local Talents through Community Engagement
Apart from these festivities, Apple’s commitment extends towards supporting local initiatives in New Orleans by collaborating with the Ellis Marsalis Center for Music through its Young Artist Movement program aimed at fostering creativity among youth.
