China requires short web dramas to file first, then stream

China requires short web dramas to file first, then stream

China’s National Radio and Television Administration has required short web dramas must submit to censorship before airing in online platforms, in a strict new regulation targeting the popular content format. Dramas that have not been filed are prohibited from distribution from June. 1, according to local media agency Caixin. Data from third-party data analysis platform iiMedia Research shows the market for short online dramas almost reached RMB 40 billion last year, and is expected to land RMB 100 billion a year by 2027. Months before the new rule was introduced, more than 25,000 of China’s short online shows were removed from public channels for reasons of violent or sexual content. [“>Caixin, in Chinese]

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