Check out Instagram’s delightful easter egg for Threads

As we reported yesterday, Meta’s Twitter competitor is launching on Thursday, July 6. Instagram is gearing up for that with a delightful little easter egg to promote Threads.

Entering “threads” into the Instagram search area (h/t Mike Isaac) will lead to a crimson ticket on the finish of the bar. Tapping brings up a ticket that features the app’s emblem on one facet with extra particulars, together with 7 a.m. PT, on the opposite. It consists of your username and a QR code for threads.web/obtain. As of at this time, Android is listed as “Coming soon” despite the fact that the Play Store itemizing is already stay in sure nations. (For everybody else, the hyperlink takes you to a Google Play error web page.) 

Hopefully, this Instagram easter egg can be a preview of different delightful experiences present in Threads. If the staff is ready to spend time including these bits of caprice, it bodes nicely for Meta’s Twitter competitor being polished and user-friendly out of the gate. (It’s additionally an indication of how Instagram will be leveraged to advertise Threads.)

This is compared to Bluesky, which nonetheless has a fairly janky Android app after 2.5 months, and Mastodon. The massive 2.0 Material You replace they launched final week does a terrific deal to make the expertise nicer, however the service continues to be extra advanced than it needs to be at its core for a wider viewers.

Many consider that Threads will provide a elegant expertise, like the primary Instagram app and repair, on day one. This is in fact as a result of Meta’s huge cloud infrastructure and workforce. 

Meanwhile, it stays to be seen how Threads will launch on Thursday. Does Meta must restrict sign-ups at first to scale, or will it’s dependable sufficient to deal with the load? If it’s the latter (or even when minor hiccups are restricted to some days), Threads could have an amazing benefit.