Canalys is prepared with its report on the Indian marketplace for This fall of final 12 months and the full 2022. This is the primary time we noticed a decline in shipments in This fall in contrast to Q3. Year-on-year the ultimate quarter noticed volumes drop by an astonishing 27% and pushed the general consequence for the 12 months to a 6% decline in contrast to 2021.
For the primary time in 20 quarters Samsung took the top spot as the most important smartphone vendor for the primary time since 2017, dethroning Xiaomi. However, the latter stays on top for the full 2022 12 months.
Even although Samsung’s 2022 shipments dropped by 21%, it managed to safe the most important chunk of the Indian market in This fall with a 21% share – a 2 proportion level enhance year-over-year. vivo elevated its gross sales probably the most amongst main distributors – shipments grew 13% to safe a 20% slice of the market and second place.
Xiaomi dropped to third in This fall with a whopping 40% lower in gross sales and barely managed to keep forward of Oppo that noticed 10% progress and got here simply 100,000 models wanting Xiaomi’s achievement.
Realme fared even worse in This fall, delivery solely a 3rd of what it managed in the identical quarter of 2021 and dropping to a moderately distant fifth place.
| Vendor | This fall 2022 shipments (million) | This fall 2022 market share | This fall 2021 shipments (million) | This fall 2021 market share | Annual progress |
| Samsung | 6.7 | 21% | 8.5 | 19% | -21% |
| vivo | 6.4 | 20% | 5.6 | 13% | 13% |
| Xiaomi | 5.5 | 17% | 9.0 | 20% | -40% |
| Oppo | 5.5 | 17% | 5.0 | 11% | 9% |
| Realme | 2.7 | 8% | 7.6 | 17% | -65% |
| Others | 5.7 | 18% | 8.5 | 19% | -32% |
| Total | 32.4 | 100% | 44.2 | 100% | -27% |
Looking at 2022 as an entire, Xiaomi is still main the pack with 20% share, however once more it lost probably the most floor – shedding over 1 / 4 of its shipments.
Samsung is second, identical to it was in 2021, however the distinction has dropped from 10M to 1M models shipped. vivo can be a lot nearer in third, its gross sales staying principally flat 12 months on 12 months.
Oppo was the one one in the top 5 to file extra gross sales in 2022 than in 2021, serving to it overtake sister model Realme for the fourth spot.
| Vendor | 2022 shipments (million) | 2022 market share | 2021 shipments (million) | 2021 market share | Annual progress |
| Xiaomi | 29.6 | 20% | 40.2 | 25% | -26% |
| Samsung | 28.6 | 19% | 30.1 | 19% | -5% |
| vivo | 25.4 | 17% | 25.8 | 16% | -2% |
| Oppo | 22.6 | 15% | 20.9 | 13% | 8% |
| Realme | 20.9 | 14% | 24.3 | 15% | -14% |
| Others | 24.5 | 16% | 20.2 | 13% | 22% |
| Total | 151.6 | 100% | 161.5 | 100% | -6% |
Canalys says Oppo and vivo owe their extra optimistic efficiency to the extra profitable operations by way of the uneventful festive season in India. Their focus on offline channels helped them keep away from sharing the destiny of the others as e-commerce took the most important hit.
Analysts argue that 2023 might be a slow-paced 12 months due to the deepening world financial disaster, however in 2024, the Indian market will return to progress.
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