The administration group of Feishu, an workplace communications platform owned by TikTok mum or dad firm ByteDance, revealed at a current inner assembly that the product’s home enterprise operations in China will quickly not be worthwhile, and its focus will shift to abroad markets like Japan, Southeast Asia, and Europe, Jiemian News reported on January 9.
Feishu launched its abroad model in April 2019, then formally launched a home model 5 months later. The important benefit of Feishu is environment friendly collaboration, which integrates prompt communication, calendars, audio and video conferencing, on-line paperwork, on-line space for storing, multi-dimensional tables and different features.
In the final two years, Feishu has repeatedly expanded its prospects within the fields of web providers, video games, new vitality automobiles and catering in China, however its general efficiency has not met expectations. According to insiders at Feishu, in 2021, it set a goal of greater than 10 million each day lively customers (DAU), however by the top of 2021, the DAU of Feishu was solely about 5 million.
In distinction, Alibaba‘s DingTalk platform, which can also be an workplace communications product, had 600 million customers and attracted 23 million enterprises, in addition to 15 million paid DAUs, as of September 30, 2022. Ye Jun, the president of DingTalk, mentioned on the finish of final 12 months that the platform has a very excessive gross revenue margin and will certainly make a revenue within the subsequent three to 5 years.
According to information from QuestMobile, a analysis establishment, in September 2022, the variety of MAUs on DingTalk, WeCom, and Feishu was 220 million, 110 million and eight.4 million respectively. According to information from Qianfan.tech, in October 2022, the variety of MAUs on DingTalk, WeCom, VooV Meeting, and Feishu reached 160 million, 90 million, 80 million, and 1.19 million respectively.
One Feishu insider informed Jiemian News that the platform missed its finest alternative to develop the home market through the early levels of the pandemic in 2020. At that point, a lot of workers labored at house and wanted to use on-line assembly platforms. This alternative was seized by DingTalk and WeCom.
Because Feishu was arrange by ByteDance, its product and performance design are extra in keeping with the working traits of web corporations. The above-mentioned insider mentioned that Feishu initially spent plenty of vitality on product expertise, however the selection of workplace software program was determined by the boss, as an alternative of peculiar customers.
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After the rise of DingTalk and WeCom, Feishu started to develop large-scale enterprise prospects, reminiscent of China Resources, a Chinese state-owned conglomerate, and Sany, a Chinese multinational heavy gear manufacturing firm. The working mode and collaboration necessities of those enterprises are utterly completely different from these of web corporations, and the Feishu group understands their varied wants and customizes features for them. This service mode requires a really giant group, which will increase its working prices.
As of October this 12 months, the scale of Feishu’s group has exceeded 8,000 workers, whereas the scale of DingTalk and WeCom is lower than half of Feishu’s. At current, Feishu has change into the hardest-hit space amid layoffs at ByteDance. From October to early December, the variety of workers decreased by greater than 1,000, and it’s nonetheless repeatedly being lowered.
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