ByteDance’s Douyin Releases Rules that Prohibit Public Welfare Accounts from Participating in Live Streaming Tipping

On June 2nd, the official Douyin account launched the newest laws on the governance of public welfare content material on Douyin.

It acknowledged that “a very small number of creators use internet platforms to try to deceive traffic, money and love by fabricating false scenes such as ‘poor life’ and ‘old housing’ under the guise of ‘assisting farmers’, ‘assisting those in need’, and ‘assisting the disabled’ through false “donation assistance” and different “public welfare” behaviors with unfavourable impression.” The new laws clearly require that “public welfare accounts shall not engage in profit-making activities such as live broadcast rewards or e-commerce sales.”

Douyin encourages customers to share magnificence and optimistic power in their lives, whereas additionally hoping to guard pure and real public welfare. In order to forestall the misuse of public welfare for advertising and marketing functions and the unfold of false info, strict measures will likely be taken towards pretend “public welfare” conduct. Douyin has up to date its laws on public welfare content material governance as follows:

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