ByteDance’s Douyin Launches Short Video App Qingtao

Douyin, the Chinese model of TikTok owned by ByteDance, quietly launched an utility known as “Qingtao,” in line with a report by Tech Planet on March 20. The introduction reveals that Qingtao is a video platform for younger folks with a give attention to curiosity and information sharing. The app has not too long ago up to date to model 1.0.4.

At current, this app has a easy interface with out adverts, and may hyperlink instantly with Douyin. Its essential contents embrace know-how, science, fashionable sports activities, tradition and artwork, amongst others.

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Qingtao primarily focuses on medium and lengthy movies which enhance Douyin’s shorter movies. The trade roughly divides movies into three classes: quick movies inside 1 minute, medium movies inside 1-Half-hour and lengthy movies over Half-hour. However, the usual shouldn’t be essentially so fastened. For instance, in contrast with Douyin’s 15-second quick movies, the 15-minute movies are considered lengthy movies.

Qingtao’s content material is organized in double rolls, with an analogous interface and content material model to Bilibili, one other in style Chinese video platform.

According to the “2022 Knowledge Data Report” launched by Douyin in December final 12 months, the variety of knowledge-sharing works revealed on Douyin elevated by 35.4%, and the variety of live-streaming in schools and universities elevated by 46% to 21,103. The variety of revealed knowledge-sharing works elevated by 35.4%. From January to October, 2022, the variety of revealed knowledge-sharing works on Douyin elevated by 35.4%, amongst which the variety of revealed graphic content material associated to knowledge-sharing elevated by 167%. The report reveals that Douyin’s information content material is continuous to develop.

In different phrases, Douyin’s information sharing movies are experiencing fast growth, and its customers have gotten increasingly more lively in watching and sharing information content material.

In reality, Douyin has been growing its funding in medium and lengthy movies. Xigua Video, a subsidiary of Douyin, beforehand launched a promotional marketing campaign and offered 2 billion yuan ($290.86 million) to help high-quality medium and lengthy video creation, after which launched associated apps.

In addition to Douyin and Bilibili, different Chinese Internet corporations equivalent to Weibo, WeChat, Baidu and Zhihu have additionally joined the battle. For occasion, in July 2020, Weibo launched the WeChat Channel Plan, with 500 million yuan to help creators.

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