ByteDance’s Douyin Is Expanding Self-operated e-commerce Business

Douyin, the Chinese model of the worldwide short-video app TikTok, is actively increasing its self-operated e-commerce enterprise in preparation for the upcoming “618” procuring competition on June 18th.

In response to this, Douyin‘s e-commerce division affirmed its intention to make some enterprise makes an attempt based mostly on person demand. The final aim is to fulfill person wants at completely different phases, additional optimize the person buying expertise, and increase the range of merchandise.

The Penhui information studies that Douyin e-commerce has begun to format its self-operated magnificence e-commerce enterprise. This enterprise, previously referred to as “Meili Xin Xuan,” modified its title to Douyin’s self-operated magnificence e-commerce in time for the Douyin 618 Good Things Festival. It has opened self-operated shops within the Douyin app to promote high-end magnificence merchandise. Sources say that the merchandise are primarily bought from home counters with full qualification chains.

At current, Douyin has seven self-operated enterprise strains. In addition to the aforementioned magnificence class, there are fast-fashion e-commerce companies like “Fei Yun Zhi Shang”, Douyin‘s cultural creativity e-commerce “Douyin Wen Chuang”, the reasonably priced “Super Cheap Small Shop”, agricultural product e-commerce enterprise “Yuan Tou You Xuan”, Douyin‘s self-operated liquor e-commerce enterprise “Chao Niang Mu Yin” (now renamed Douyin e-commerce liquor flagship retailer), and the “Douyin Supermarket” which formally opened earlier this 12 months. According to sources, there can be extra self-operated e-commerce companies sooner or later, together with luxurious classes.

SEE ALSO: ByteDance’s Douyin Releases Rules that Prohibit Public Welfare Accounts from Participating in Live Streaming Tipping

Douyin‘s e-commerce platform has revealed that its GMV has increased by more than 80% in the past year. Among them, the mall’s GMV elevated by 277% year-on-year, e-commerce search GMV elevated by 159%, and the GMV of the shelf state of affairs exceeded 30% of the platform’s GMV. In the previous 12 months, the each day viewing quantity of Douyin e-commerce reside broadcasts exceeded 2.9 billion occasions, the each day e-commerce search intent exceeded 400 million occasions, and the platform bought greater than 30 billion objects all year long.

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