News emerged lately that the Xiaohe Health app owned by Beijing-based tech big ByteDance will probably be shut down, and that associated features will probably be undertaken by a mini-program inside Douyin, the Chinese mainland model of TikTok. Furthermore, the corporate’s Wukong Q&A app, which was shut down two years in the past, will reportedly be launched once more with a brand-new emblem. However, ByteDance has denied each claims.
Compared with its fellow Chinese tech giants, ByteDance entered the medical discipline in a low-key method in May 2020 by its acquisition of knowledgeable medical science content material platform, which turned the predecessor of “Xiaohe Medical Code.”
In the second half of 2020, ByteDance acquired the net medical platform “1024” and established the Aurora Department liable for the well being enterprise. After its institution, the Xiaohe Health app was launched, which relied on Xiaohe Medical Code’s staff to output numerous affected person tales, create a medical content material neighborhood, then appeal to customers to conduct on-line or offline consultations.
However, Xiaohe Health’s WeChat official account stopped updating as early as September 2022. A variety of sources shut to Xiaohe Health’s staff mentioned that because the platform began greater than two years in the past, on-line prognosis and therapy, offline clinics, medical e-commerce and different companies haven’t developed easily, and their future is unclear.
According to knowledgeable sources, the conversion fee from Douyin to Xiaohe Health is about 1/100,000. In addition, it failed to compete with rivals comparable to Ping An Good Doctor, Chunyu Doctor and Good Doctor by way of the quantity and high quality of medical doctors and consumer cognition. In addition, it has not obtained official permission to promote prescribed drugs on-line, and the unit worth of medication that may be offered is low. It additionally has no distribution capability, and can not replicate the medical e-commerce mannequin of JD Health and Alibaba Health.
As a Q&A neighborhood, Wukong was faraway from digital cabinets on February 3, 2021. Before this, ByteDance introduced that it will make investments 1 billion yuan ($148 million) to subsidize the respondents in 2017 and 2018 respectively. After being faraway from the cabinets, Wukong didn’t actually disappear, however continued to function on ByteDance’s Toutiao, a information and data content material platform.
According to Tech Planet, Wukong will permit customers to discover solutions intuitively by minimalist design and extra search-based purposeful design. Product positioning will change from the unique Q&A neighborhood to a simplified device model of Zhihu, a preferred Chinese internet Q&A platform.
SEE ALSO: ByteDance’s Douyin App Launches Supermarket Business
Most home web corporations have participated within the Q&A discipline, comparable to Baidu, Sina, Sogou, Qihoo 360, Zhihu and so on. Among them, Baidu Knows and Zhihu have develop into leaders. With 900 million customers and 180 million respondents, Baidu Knows has responded to 590 million questions.
In December of final yr, Liang Rubo, CEO of ByteDance, talked about at an all-staff firm assembly that the expansion fee of income slowed down. This implies that the corporate wants to uncover extra enterprise eventualities for commercialization sooner or later.
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