Asus says Zenfone 10 won’t be the end of the sequence, ‘strong commitment’ to smartphones

Earlier this week a report out of Taiwan claimed that Asus would pull the plug on its Zenfone smartphone lineup after this present technology, however Asus says that isn’t true.

In a quick assertion at this time, Asus says instantly that the Asus Zenfone 10 won’t be the final gadget in the Zenfone lineup, and that the firm will proceed the product line.

We would really like to handle the rumor that ASUS Zenfone 10 will be the final technology of the sequence and the ASUS Zenfone product line will be shut down. This is not true. We will proceed our two important cellphone enterprise product traces, the ROG Phone and the Zenfone. ASUS has a robust dedication to our smartphone enterprise and clients. Please reference our Q2 earnings name for extra info. Please keep tuned for our 2024 product lineups. 

The latest report Asus is responding to claimed not that Asus would go away the smartphone market solely, however solely that the firm would end its Zenfone line and merge these assets into the ROG Phone, however Asus is instantly saying that each product traces will proceed, and there’s even a tease of 2024 product traces.

This response fairly clearly shuts down the rumor, although it’s vital to do not forget that it’d be unlikely for the firm to verify such a rumor, particularly with the Zenfone 10 simply weeks away from a launch in the United States. LG, for example, “firmly denied” rumors that one of its final smartphones had been shelved and that its smartphone enterprise as an entire was in bother simply weeks earlier than issues got here to an end.

That mentioned, we do hope Asus will certainly stick round. It’s at all times a disgrace to lose a participant in the smartphone recreation, and particularly one which’s addressing gaps in the market like Asus is.

The Asus Zenfone 10 is out there for pre-order now in the US for $699.

More on Android:

• Asus Zenfone 10 pre-order section opens up in the US at $699
• Android’s upcoming eSIM switch characteristic will be primarily based on QR codes [Gallery]
• Asus ROG Phone 7 has a subwoofer and thermoelectric cooler, AI gameplay recording