Tim Cook (left) shares a drink with ‘Slow Horses’ actor Jack Lowden
During his visit to London, Tim Cook revealed Apple’s ongoing commitment to expand its substantial investment in the UK, which surpasses $18 billion. He announced that the company has significantly increased its engineering workforce in the region.
While returning from an expedition in China, Apple’s CEO made a stop at Covent Garden’s Apple Store in London. The visit included enjoying a live performance by renowned musician Jamie Cullum and sharing moments with “Slow Horses” actor and Golden Globe nominee Jack Lowden over a pint.
Cook expressed pride in Apple’s enduring relationship with the UK, stating, “For over four decades, we have been dedicated to serving our customers here. We cherish our connections within communities across Britain.” He emphasized Apple’s enthusiasm about expanding their teams locally and supporting innovative talents redefining technological boundaries.
Moreover, Apple proudly noted its contribution to approximately 550,000 jobs across the United Kingdom. This figure encompasses direct employment opportunities along with roles within Apple’s supply chain and jobs generated by iOS developers and productions tied to Apple TV+.
Since launching the App Store in 2008, UK developers have collectively accrued nearly $9 billion through sales. Additionally, production for Apple TV+ has seen a remarkable threefold increase over just two years.
Celebrating Creativity
“There’s truly nothing like London during this festive season! I had an incredible time connecting with Jack Lowden as we anticipate season five of Slow Horses on Apple TV+!”
Fostering Education Initiatives
Since 2019, Apple has collaborated with The King’s Trust in the UK to enhance educational programs focused on STEAM (Science, Technology, Engineering, Arts & Mathematics). Their 12-week initiative targets at-risk youth by providing vital access to learning materials alongside cutting-edge technology from Apple.
The renovated Battersea Power Station now serves as Apple’s headquarters while hosting educational efforts such as partnerships with Caius House—an organization committed to assisting local youth—where they have generously supplied iPads and MacBooks for students’ use.
A Royal Encounter
In an engaging update shared via X platform on Thursday , Tim Cook posted footage showcasing his interaction with King Charles III during his visit at Apple’s office located near Battersea Power Station. Accompanying images captured moments featuring employees engaging directly with students from local schools alongside members of London’s creative community.
This royal visit marked recognition of Apple’s contributions through The King’s Trust—a program aimed at equipping young individuals across Britain for future employment or entrepreneurial endeavors.
The talented children from St. George’s Primary School showcased their creativity using iPads by projecting their art onto Battersea’s iconic chimneys!
Culminating Celebrations
< p >Charles and Cook invited both attendees alongwith nearby community members for an exhilarating holiday concert headlined by acclaimed British artist RAYE!< / p >
Cook expressed gratitude stating: “Hosting His Majesty King Charles here at our home base is an honor—we take immense pride supporting The King’s Trust mission fostering education among UK’s youth.” He added enthusiasm about continuing growth beyond four decades established history within these borders.”< P >
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