Alibaba’s Joe Tsai Showcases AI-generated Actress at BEYOND Expo

The third BEYOND International Technology Innovation Expo started in China on May 10 with the theme “Technology Redefined.” During the occasion, Joe Tsai, govt vice-chairman of Alibaba Group, showcased an AI-generated actress named Leah to reveal the potential of AI-generated content material (AIGC) and its revolutionary impression on the leisure business.

Leah, the primary AI-generated actress below Alibaba Digital Media & Entertainment Group, has collaborated with varied manufacturers together with Intel, MLB, Samsung and Netflix. She has helped these manufacturers set up a better reference to younger customers by way of endorsements, dwell streaming, digital collectibles and different types of advertising and marketing. Leah’s earlier collaboration with Suzume – a Japanese animated fantasy journey movie – offered revolutionary advertising and marketing fashions whereas providing novel sensory experiences to the viewers.

During a video demonstration, Joe Tsai showcased Leah’s endorsement of the MLB World Series from final 12 months. He emphasised that generative AI is disrupting the digital leisure business by considerably lowering the time it takes to generate promotional supplies. In the previous, making a poster for a big film marketing campaign would take a complete day, however now it solely takes an hour. At the convention, Joe Tsai expressed his curiosity on this improvement and acknowledged that with ChatGPT’s launch final 12 months, generative AI will develop into an important consider remodeling the know-how business. He particularly highlighted its significance in on-line retail and e-commerce fields.

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Joe Tsai commented on the efficiency of AI within the inventive area, stating that whereas it’s unsure whether or not machines will surpass human intelligence, they can’t replicate sure human instincts resembling starvation and needs, or face-to-face interplay.

This 12 months’s BEYOND International Technology Innovation Expo is centered round three key themes: “sustainable development”, “life sciences”, and “consumer technology”. Several enterprises, together with AEROFUGIA, a drone producer, XAG, an agriculture drone service supplier, iFlytek, an clever speech and AI firm, and China State Construction Engineering have unveiled their newest merchandise at the occasion.

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