After a sharp sales droop, report details some of Apple’s future Mac lineup

After a sharp sales slump, report details some of Apple’s future Mac lineup

M3 —

Apple is seeking to enhance sales after a important post-pandemic bust.

Samuel Axon

Enlarge / The 2022 13-inch MacGuide Pro.

Samuel Axon

A brand new report by Bloomberg reporter Mark Gurman identifies a number of new Macs coming to Apple’s lineup over the following a number of months, largely strengthening earlier reviews from analysts and leakers, in addition to Gurman’s prior reporting. Gurman credit developer logs of third-party purposes that include proof of Apple engineers or testers utilizing the brand new Macs to confirm that they work with standard software program earlier than launch.

The most clearly discernible of the Macs inside these logs is a 15-inch MacGuide Air, which has lengthy been rumored. It’s labeled “Mac 15,3” and it has the identical show decision because the 14-inch MacGuide Pro (3024×1964). The laptop computer seems to have 8GB of RAM and a chip with eight CPU cores and 10 GPU cores—simply the identical as many M2 Macs already available on the market.

Gurman additionally reviews that Apple is readying an M3 chip to debut within the close to future—hardly a shock, of course. He claims that the M3 will transition to a new 3-nanometer manufacturing course of (it was 5 nm for the M2), identical to the chip coming to the 2023 flagship iPhones. Although he would not specify which of them might include the M3 and which could ship with the present M2, he writes that Apple can be engaged on updates for the 13-inch MacGuide Air, the 24-inch iMac, and—surprisingly—the 13-inch MacGuide Pro.

Air and that iMac refreshes are a given, however, surprisingly, Apple is retaining the 13-inch MacGuide Pro alive. It makes use of an outdated design, together with the in any other case deprecated Touch Bar above the keyboard, and in our evaluations and shopping for guides, we have had hassle recommending it over both the extra modern-feeling however equally performing 13-inch MacGuide Air and the considerably extra highly effective (and in addition extra modern-feeling) 14-inch MacGuide Pro.

Gurman would not specify whether or not the 13-inch MacGuide Pro would get some sort of redesign or if it will nonetheless feel and appear the identical. That stated, he predicts that Apple will introduce M3-based refreshes of the 14- and 16-inch MacGuide Pro fashions within the first half of 2024—about one 12 months after the M2-based refreshes.

Bloomberg’s report is framed within the context of Apple’s severe Mac sales droop; IDC information confirmed that shipments dropped over 40 p.c within the first quarter. The total PC market has seen drops as a mid-pandemic increase has fallen off, however Macs had been removed from immune, despite the fact that they generally observe a completely different path out there than different machines.

The article did not specify pricing or launch dates for the upcoming 15-inch MacGuide Air or the primary wave of M3 Macs—solely their existence.

…. to be continued
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